Typography master Lance Evans teaches you how to create standout 3D wording in Blender
Lance has been writing for 3D World for over 20 years. He is the owner of Graphlink Media with advertising clients that include AMEX and Absolut Vodka. He was a type director at top NYC shops before catching the 3D bug.
3D type is nothing new. In fact, it first started as far back as 100 years ago, during the rise of both the Art Nouveau and Art Deco periods. Those art movements were also home to some of the best type design and typography we've ever seen.
The design of a typeface is an art form, and so is the execution of that type in what we've named typography. Getting all of the fonts and faces working well with each other, and up close and next to one another, is never quite as easy as it may seem.
Now imagine taking all of that 2D work and then needing to make it work in 3D space as well. It can be almost as challenging as when studios have needed to convert 2D characters, such as Homer Simpson, into 3D. We tend to find that some things translate well, while others don't. This author, having started his career in the graphic arts as a high-end type director, has a
