When photography is your passion it can be an odd feeling to charge for your work, but it’s vital if you want to run a successful photography business. How much you charge is the question though; start with a price too low and you’ll find it difficult to charge more in the future, while if your rates are too high you might struggle to pick up jobs, especially in the current cost of living crisis. If your prices are overly discounted, people might think your work is below standard.
As a professional photographer, your goal should be to build a premium brand
