The Australian Women's Weekly

It’s a woman’s world

Long gone are the days when women travelled only with a partner or family. Today, femaleled travel is on the rise, and almost two-thirds of travellers worldwide are women. These days, Flight Centre’s typical in-store customer is a 49-yearold female looking for solo travel inspiration. And they’re prepared to splash out: Last year women spent 31 per cent more than men in Flight Centre’s stores.

There are many reasons women are embracing solo travel, says Luvena Lee, the Team Leader at Flight Centre Zetland. They include the opportunity to meet new people; getting out of their comfort zones in pursuit of personal growth; the freedom of being able to do what they want, when they want; and not missing out on exploring the world when family and friends may have other priorities.

It’s not all about fun or sight-seeing, though. “Some customers who are booking

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