MoneyWeek

How to profit from the rise of the zoomers

“The numerical dominance of generations Y and Z is already translating into raised spending power”

They say that you begin to feel old the moment the people in charge start to be younger than you. I’m not quite as old as prime minister Rishi Sunak (born in 1980), but I and other older millennials aren’t that far off that moment. New Zealand and Finland have elected – and now removed – leaders younger than me. The Saudi regime may be the apotheosis of a gerontocracy, but its de facto leader, crown prince Mohammed bin Salman, was born in 1985, well after the starting point for the millennial generation. It’s not just politics that is about to be transformed by generations Y (born between 1982 and 1996) and Z (the “zoomers”, born between 1996 and 2010). Business faces upheaval too.

Changing of the guard

Taken together, millennials and zoomers now comprise the biggest demographic cohort in most countries, says Ben Laidler, global markets strategist at investment platform eToro. In the UK the median age is now 40.7, which means that more than half the population was born after 1982. In the US, the median age is even younger, at

You’re reading a preview, subscribe to read more.

More from MoneyWeek

MoneyWeek2 min read
Metals Bulls Must Navigate Murky Territory
Oil isn’t the only raw material enjoying a rally. Copper has jumped 11% since the start of the year to trade close to two-year highs. Zinc, aluminium, tin and lead have also hit multi-month highs of late, says Stephanie Stacey in the Financial Times.
MoneyWeek3 min read
Best Of The Financial Columnists
EditorialThe Economist More than three years into China’s property crisis, the difference between struggling private builders and flourishing state-owned firms is increasingly stark, says The Economist. While the biggest private firms are collapsing
MoneyWeek2 min read
From The Editor...
It certainly wasn’t a case of “buy on the sound of cannons”. But markets’ reaction to Iran’s first direct attack on Israel, which raised the spectre of “the first full-scale regional war in the Middle East in decades”, according to Tina Fordham of Fo

Related Books & Audiobooks