First comes phone, then comes phone case—this usual purchasing order seems to be outdated among China’s younger generations.
Right after she’d decided to get an iPhone15 following the new model’s official launch in early September, Lin Xiaobai, a white-collar worker in Beijing, bought two phone cases online. She even has a storage box that holds more than 80 cases for her used phones.
“Only when the phone is covered by a case, do I feel it is safe,” she told . “The cases first served to protect the phones and then, as more designs came out, they became a
