i Jiaqi, a beauty influencer and top livestreaming host met his Waterloo on September 11. During one of his livestreams on that day, his inappropriate response to a potential customer triggered heated discussion and a boycott of his channel. While Li was promoting a domestic brand of eyebrow pencil priced at 79 yuan ($10.79) that evening, one netizen left a message saying that the product was becoming increasingly expensive. Li responded that the product’s price had stayed the same for a number of years, and commented on the difficult market situation for domestic makeup companies. Controversially, he went on to question the netizen, “Sometimes you should look to yourself for explanations. After all these years,
