This year, concerts have become immensely popular in China and brought sizable economic benefits to host cities. Going to another city to see a concert has become a new fashion among young people.
A recent example is pop singer Jay Chou’s four-day concerts in early September in Tianjin Municipality in north China, which attracted an audience of 185,000, of whom 62 percent were from other cities. The concerts generated 3 billion yuan ($411 million) of consumption in the city.
The national performance market continued an upward trend in the first half of the year, driven by strong
