Forbes Africa

Data Offers Huge Opportunities. But Only If You Trust Your People

If you wanted to be a great footballer, would it make sense to avoid kicking the ball for the first two minutes of every game?

The intuitive answer is obviously no.

There is no reason to believe that doing nothing could ever be a good strategy.

But surprisingly, we know that Lionel Messi does exactly that.

He quite literally just walks around and watches, which explains why

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