READER QUESTION
Q When I’m food shopping, I’ve noticed some products I buy are now in smaller packs, but cost more. How common is this?
A More common than you might think! Some 65% of shoppers have noticed that some products are now being sold in smaller package or portion sizes, yet cost the same or more than they used to – otherwise known as ‘shrinkflation’ – research by Barclays found. And 83% are concerned about the impact of this growing trend. The products most