Post South Africa

AI is upending the movie and TV business

ACTORS, CREATIVES FEARFUL

THE bitter conflict between actors, writers and other creative professionals and the major movie and TV studios represents a flashpoint in the radical transformation roiling the entertainment industry.

The ongoing strikes by the Writers Guild of America and the Screen Actors Guild were sparked in part by artificial intelligence and its use in the movie industry.

Both actors and writers fear that the major studios, including Amazon/MGM, Apple, Disney/ABC/Fox, NBC Universal, Netflix, Paramount/CBS, Sony, Warner Bros and HBO, will use generative AI to exploit them.

Generative AI is a form of artificial intelligence that learns from text and images to automatically produce new written and visual works.

So what specifically are the writers and actors afraid

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