Why Major League Soccer is a major deal for Apple TV+
Major League Soccer is going through one hell of a glow–up right now. Apple has a ten–year deal on the rights to MLS, thanks to a rather surreptitious turn of events, where the owners of the MLS found themselves owning the entire rights for every single team and every single game, both locally and globally. Given the knotty rights for other leagues (Premier League included, which sees its broadcasts split between Sky Sports, Amazon and TNT in the UK), this was an opportunity for a broadcaster to come in and “own” the entirety of MLS’ coverage globally. Which is a pretty big deal!
STREAM THE ACTION
In a few short months from acquiring the rights, Apple created the MLS Season Pass, a subscription service