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    Amazon Prime's 'Thursday Night Football' is back. Will it be better?

    by Stephen Battaglio, Los Angeles Times Sep 14, 2023 5 minutes
    From left, Kirk Herbstreit, Al Michaels and Roger Goodell speak onstage during Amazon Presentation At 2022 IAB NewFronts on May 2, 2022, in New York.

    Amazon Prime Video demonstrated that streaming could handle TV-sized audiences as its first season as the exclusive home for NFL "Thursday Night Football" went on without any major technical glitches.

    But the football gods were not always kind to Amazon last year and kept the online tech giant from seeing the kind of ratings the NFL scored on traditional TV.

    The announcing team of Al Michaels and Kirk Herbstreit were stuck calling several uninspired contests, the low point being Oct. 6 when the Indianapolis Colts won a dull, touchdown-free 12-9 contest against the Denver Broncos.

    When the game went into overtime, the cameras showed Denver fans heading for the exits at Empower Field at Mile High and Michaels didn't hide the ugly truth. "Sometimes you've got to beat the traffic," Michaels said. "They've seen enough."

    The NFL, which is getting $1 billion annually from Amazon for the rights to "TNF," took

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