THEY transformed the lives of millions of schoolgirls with their “Bring a Girl Child To Work” campaign. They then shifted their focus to the young men of South Africa with their “What about the Boys” campaign, targeting young boys to become better men and fight gender-based violence (GBV).
Now, Primestars are embarking on a bold new venture to grow young entrepreneurs for the green economy with their “Step Up To 2 A Start Up” campaign. The initiative aims to inspire a culture of entrepreneurship and wealth creation in our youth.