▶ a little bit of Air India in every Indian!” This declaration by Natarajan Chandrasekaran, Chairman of Tata Sons, at the unveiling of the national flag carrier’s new brand identity stands validated by the furious discussion it has sparked in the public domain. While some have been critical of the new look, or what its new owners like to call a “refreshed Air India”, others have lauded the move. No surprises there,
Refreshing Air India
Sep 01, 2023
3 minutes
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