For many years Enve focussed on producing high-quality components such as wheels and bars, so it came as a surprise when the US manufacturer decided to venture into the frame market.
‘Around 2017-2018, big bike brands really upped the ante when it came to making good in-house components,’ says Jake Pantone, Enve’s VP for product and brand. ‘We thought, if these brands can come in and make components, why can’t we use our