Universal-Motor-Gerät für Landwirtschaft. Catchy, but it could be catchier. OK, try Unimog. Now you’re talking – that should become an iconic name over the next 76 years. But what exactly is it?
Well, you know that really mean-looking Mercedes 4x4 that arms dealers and people who want to be arms dealers drive, the G-Wagen? Well, the Unimog is sort of the precursor to that, an agricultural vehicle to get war-torn Germany back on its feet, like the VW Beetle only boxier and driven by farmers. As Unimogs got turned into offroad ambulances and diggers and Arctic explorers and forestry fire engines, these Mercedes-Benz trucks gained cult status, the name becoming synonymous with rugged utility. So when Enve needed a name for its new gravel bike…
‘The inspiration here was the German superutility vehicle,’ says Enve’s vice-president of product, Jake Patone. ‘We want our bike models to
