IT ISN'T EASY being the new kid on the block in the watch business. Not even for a luxury house with a reputation as formidable as Hermès's. While Hermès, too, is steeped in centuries-old history and esteemed in the fashion circles, it had to start from ground zero in the horological sphere.
Hermès presented its first watches in the 1920s and started its watchmaking division, La Montres Hermès (now known as Hermès Horloger), only in 1978—a fledgling by traditional watchmaking standards. However, in the early 2000s, the began investing earnestly to elevate its watch offerings.
