IT’S ALWAYS A special moment when Hermès cuts the ribbons to a new boutique. At the opening of its New York flagship, the excitement could be felt not just inside the store but all around the neighbourhood. In full-fledged celebratory mode, the maison took its festivities to the streets, closing off several buildings and roads around Madison Avenue, and taking over parts of the main thoroughfare for a jaunty block party themed Love Around The Block.
For one night, 706 Madison Avenue and its surroundings were transformed into a vibrant musical set. The show started in the store, moved to an outdoor stage, before finishing with a final act at the former location across the street. A cavalcade of food trucks lined each venue, serving