Few people would associate wine with an event as sober as a trade fair where you might expect industrial machinery or complicated operational software. But wine is a food product like all others and needs to be brought to the market.
Towns like Bordeaux or Beaune have been marketplaces for the produce of their regions for centuries. With better mobility infrastructure, big trade fairs emerged, showcasing the production of a wider area or even an entire country, such as Vinitaly
