“” It might not be the first thing a designer will ask a client when engaged, but the more self-reflective practitioner may indeed ponder this question. In the words of Monique Woodward of Wowowa Architecture, a practice with little or no retail experience prior to embarking on the design of the renewed flagship store for backpack and bag company Crumpler, it was perhaps the “genius of the Crumpler team to see something in our
