The Beverage Universe Keeps Expanding
A writers’ roundtable about the business of drinks
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In recent years, a massive selection of new drinks has popped up on the market, including a spate of alcoholic seltzers and a bunch of no-alcohol options. To discuss the state of beverages ahead of the long weekend, I convened a roundtable with our health and technology writers Amanda Mull, Ian Bogost, and Charlie Warzel.
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Throwing Drinks at the Wall
Lora Kelley: Why are there so many drinks on the market right now?
Part of it is the economics of the drinks industry. There’s
