The Atlantic

The Open Secret of Trump’s Power

The former president’s messaging is simultaneously wilder and clearer than ever.
Source: Joe Raedle / Getty

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Former President Donald Trump continues to smash through boundaries without losing support. Below, I explain why Trump’s chances of winning the 2024 Republican nomination now seem stronger than ever. But first, here are four new stories from The Atlantic:


Wilder and Clearer

Consider the Kool-Aid Man. He is large, red-faced, perpetually stuck in the late ’80s, and,, has aligned his personal brand with gleeful destruction. And, at least among GOP leaders and his steadfast base of supporters, Trump’s product remains extremely popular.

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