he tipping point, insiders say, was when data from the first quarter of this year showed Tesla’s Model Y had usurped Toyota’s Corolla to become the world’s bestselling car. That’s when what Honda CEO Toshihiro Mibe had earlier called “Tesla shock” truly hit home in Nagoya—when Toyota, the company whose lean production manufacturing techniques changed the way automobiles are built, realized it faced a threat as existential as the Toyota Production
Fight Back! How Toyota Is Finally Going To Take On Tesla.
Aug 25, 2023
2 minutes
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