What’s happened?
Beyond Meat, the leading producer of plant-based products designed to look and taste like meat, announced more bad results earlier this month, adding to perceptions of a sector in deep trouble. The US company, which supplies McDonald’s and KFC, and sells its products in big UK supermarkets, reported second-quarter sales down 30% year-on-year, and warned it would miss its annual revenue estimates. It’s a humbling experience for a company touted as the future of plant-based eating. Backed by a slew of Hollywood celebrities and tech titans, Beyond Meat floated in 2019, its shares surging