THE 2023 EDITION OF EUROBIKE, THE WORLD’S premier cycling show, enjoyed record numbers of visitors and exhibitors with tens of thousands filling the huge Frankfurt trade halls for the annual event.
The scale and size of the trade fair is difficult to comprehend, and to properly see all relevant exhibits in three days would be impossible with more than 1600 exhibitors showcasing all manner of cycling-related products and services from around the world.
ROAD BIKING IS BOOMING
Apprehensively approaching the main trade halls on Day 1 of the show, it was heartening to quickly start seeing shiny new road bikes on display. And not just scattered roadies amidst the rows and rows of e-bikes, but a wide range of pure roadies – from micro manufacturers through to the main industry players. A notable exception to this is Trek, Giant and Specialized who tend to focus on
