It’s amazing to think that in the 1970s and 1980s, an employee in Porsche’s press department also happened to be a motorsport legend in his spare time. Yet that’s the reality for Jürgen Barth.
During the week he was the man who helped present a new Porsche to the world’s press and who had a hand in creating the first Porsche Museum and archive facility. Then, on the weekend, Herr Barth would be off all around Europe, competing in some of the most renowned races for Porsche and other manufacturers. It might be a podium on Sunday, yet come Monday morning, Jürgen was back at his desk in Zuffenhausen. “It’s just the way it was,” he tells us.
Jürgen has done many extraordinary things in his career, yet he talks about them as if they’re quite ordinary. There’s plenty to talk about, too: Jurgen’s career at Porsche spanned more than 35 years, punctuated by considerable success both on and off the race track. The man himself sits down with Total 911 to look back and discuss some of those notable achievements from his remarkable career.
Total 911: You’ve done everything at Porsche, but where did you start in the business?
Jürgen Barth: At the
