WHEN AMERICA’S LARGEST ticket retailer announced plans to adjust its pricing structure, President Joe Biden was quick to claim credit. But concertgoers really should thank Taylor Swift and her fans.
In June, Ticketmaster, the massive ticket- selling arm of global concert promoter Live Nation, said its website would start displaying full prices upfront on each event page. Those prices include venue fees and processing costs that used to be added later in the purchasing process (but
