NPR

Three 6 Mafia turns $4500 into $45 million with Mystic Stylez

In 1995, the Memphis hip-hop group Three 6 Mafia took a shoestring DIY approach to recording their debut album, Mystic Stylez. Their example led to a flourishing independent hip-hop scene.
3 members of the Memphis hip-hop group Three 6 Mafia. (L-R) D.J. Paul, Juicy J and Crunchy Black at MTV's Total Request Live on March 22, 2006 in New York City.

When hip-hop started 50 years ago, it was just a curiosity for the record labels. But by the mid-1990's, it was big business.

For artists working outside the major-label system, though, there wasn't much hope of nationwide success.

Then came a

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