Inc.

How I Pivoted My Events Business From B2C to B2B to Spur Global Growth

VISIT.ORG

CEO: Michal Alter

Category: Software

Three-year revenue growth: 3,165%

165 No.

By her late 20s, Michal Alter had graduated from the Israel Institute of Technology, completed her two years of military service, and started a promising career as a software engineer. Still, she wanted a greater purpose, and found it volunteering at Mesila, a Tel Aviv-based nonprofit for refugees and migrant workers. Carrying that sense of fulfillment with her, she moved to the  

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