“The idea of removing humans from customer service is not new,” says Jeff Galak, associate professor of marketing at Carnegie Mellon’s Tepper School of Business. And with recent rapid advances in generative A.I. technology, marked by the launch of OpenAI’s ChatGPT and its numerous offspring, many business owners might be tempted to eliminate their human customer service teams altogether. That’s
How A.I. Can Turn Your Customer Service Agents Into Champions
Aug 15, 2023
2 minutes
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