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    Brian Merchant: A few sick days made it clear — Twitter is dying, and so is social media as we know it

    by Brian Merchant, Los Angeles Times Aug 09, 2023 4 minutes
    In a photo illustration, the Twitter "X" logo is displayed on the screen of a smartphone.

    A nasty summer cold knocked me out recently for a couple of days. I cranked up the fan and the bad TV, as one does, and zoned out. When I came to, and it was time to get my bearings and get back to work, the first order of business was the same as it ever was: log onto social media.

    When I did, I instantly sensed that something was off. Seriously off.

    So much so that I couldn't help but finally, grudgingly agree with the critics who've been warning that we are witnessing the end of days for the social media network as we knew it.

    On Twitter — — there seemed to be as many ads for Cheech and Chong's cannabis products

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