Introducing Nate Spada: TikTok Correspondent for Nautilus Ocean
This lumpfish influencer wants to bring the coolest facts from under the sea to your phone. The post Introducing Nate Spada: TikTok Correspondent for Nautilus Ocean appeared first on Nautilus.
by Carlee Ingersoll
Aug 03, 2023
3 minutes
Created by the Nautilus Marketing team
For the giant mottled eel and people born before—let’s say, 1993—Nate Spada’s TikTok is a breath of fresh water.
With the phenomenon of TikTok, a new construct of value emerged—one familiar to the terms of attention economy as we knew it, but faster, stronger, and hungrier. Its original currencies: Teenage dance videos, the souls of influencers, and all of your time and attention.
Watching TikTok for the first time feels like what I imagine it’d be to enter a black hole. In seconds, a subject (mimetic, choreographed, hilarious, or otherwise)
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