Independent on Saturday

Recognising the neurology of retail therapy

happiness is… a supermarket aisle

Almost everyone can relate to the satisfaction you get from buying a small item for yourself. But is it true that shopping makes us feel better?

According to a study, 62% of people buy things to make themselves feel better, according to WebMD. Some people might be surprised by this, but I’m not. All my friends use shopping as a form of therapy.

Retail therapy, as defined by WebMD, is when you shop primarily to make yourself feel better. This article

You’re reading a preview, subscribe to read more.

More from Independent on Saturday

Independent on Saturday3 min read
R21m Waves Of Excitement For Top SA Scientist
A SCIENTIST from South Africa has been shortlisted for the internationally prestigious Frontiers Planet Prize and is now in the running to pocket a princely sum of one million CHF (Swiss franc), equivalent to R21 million. Dr Mia Strand, from the Nels
Independent on Saturday3 min read
Great Pride Under The Sewage Pit
There is so much that is right in this glorious country of ours. While we sink in outrage, fear and uncertainty in the Saffer sewer of corruption, politics, politicians and criminals, sometimes one and the same, it’s stories like the one on this page
Independent on Saturday3 min readCrime & Violence
Durban Panto King Arrested For Child Porn
AN INTERNATIONAL investigation is under way into the alleged criminal dealings of Durban entertainer Anthony Stonier who was jailed after his arrest on charges related to child pornography this week. Stonier, a local entertainment industry veteren re

Related Books & Audiobooks