The buzz word of the decade so far has to be “influencer”. While beauty is in the eye of the beholder, I'm not into those botoxfilled things swanning around espousing the virtues of kale or similar filling our online screens 24/7. Some of them make a fortune with in-kind sponsorship and $$$ for bombarding us with crap, encouraging us to part with our hard earned for things we don't really need.
I'm no oil painting or fashion plate, so it came as a bit of a shock to realise that maybe I'm a modern-day influencer… without the crap botox or swanning. Parochialism and brand loyalty are rife in