What led to the launch of the Rooibos Producers’ Association?
The South African Rooibos Council was launched in around 2005. While there's a seat on it for a farmer representative, the organisation over time became more market-driven and focused on the interests of consumers.
For instance, while a lot of research is conducted on the health benefits of rooibos, producers’ research started dwindling in about 2016 in the absence of coordination. The Rooibos Tea Producers’ Association was launched to address the need for an organisation that focuses on the needs of rooibos tea producers.
Does that mean you'll negotiate better prices for farmers?
No, our intention is not to pressure processors into paying better prices, but to promote the combined interests of
