AS FAR as launching a new social media platform goes, it’s been a success by any standard. Some 30 million users signed up in just one day – and by the end of the week that number had surpassed the 100-million mark.
Meta, owner of Facebook, Instagram and WhatsApp, can consider the launch of Threads as one of their major triumphs in recent years. And for CEO Mark Zuckerberg, still bruised from his failed forays into the metaverse, it’s a huge win.
Big names such as Oprah Winfrey, Jennifer Lopez, Jamie Oliver and Paris Hilton signed up.