Delivery Apps Just Did the Impossible
Silicon Valley is beating Domino’s at its own game.
by Adam Chandler
Jul 15, 2023
3 minutes
In recent years, Domino’s as a tech company with a side hustle delivering pizza. It’s true. By tinkering with technology such as AI, GPS, , and augmented reality, the world’s largest pizza chain has turned the dark art of food delivery into a science. It all started with its fabled Pizza Tracker, which launched in 2008 and created an early standard for tracking food delivery. Domino’s now has something like to order a pizza, including voice assistants, Facebook Messenger, Slack, and a that automatically orders for you after 10 seconds.
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