IDAGIO CEO Till Janczukowicz doesn’t hate tech companies. “I don’t mean it as a negative! I founded a technology company,” he says proudly. “But tech companies have to know the threats and dangers of tech.” When I ask him if he views the newly launched Apple Classical as his chief competition, he jokingly references Netflix co-founder Reed Hastings’s famous quote from 2017 that the company’s greatest competition was sleep. “And we’re winning,” Hastings later boasted. Then getting more serious, Janczukowicz says, “No. What we’re doing at IDAGIO has meaning.”
Founded in 2015 by Janczukowicz and Christoph Lange, IDAGIO is a multimedia streaming service that boasts the largest streaming classical library in the world at over 250,000 entries. The Berlin-based company is run by a small team, many former or current musicians. Though technological expertise is important and abundant among IDAGIO’s major competitors, the curation and cataloguing of classical music has proved no easy task for the other streaming giants. The relationship between the user, the music, and
