It will soon be time to rest your trigger finger. The five-second “skip” button will shortly be disappearing from some YouTube videos, as the Google subsidiary has announced that it will soon be rolling out unskippable 30-second adverts.
According to Variety, YouTube CEO Neal Mohan explained this irritation is due to the “seismic shift” in how people are watching video on the platform – with big-screen, smart TV viewing on the rise.
“Viewers — especially younger viewers
