For decades, the fields of rocket science and brain surgery have been cited as fields of endeavour that present almost unimaginable levels of complexity. Now we might want to add another tricky job to the list: managing Twitter.
Since Elon Musk dropped $44 billion and took control of Twitter at the end of last year, it hasn’t gone well. The CEO – who, let’s not forget, is heavily invested in both rocket and neural science – has seen the value of the social network plummet. One study found that more than half of Twitter’s top 1,000 advertisers have given up on the platform since his takeover.
The stress is starting to show. When Microsoft announced
