Cannabis & Tech Today

It's All in the Genes

Standing apart as a cannabis brand in today's competitive marketplace is no easy task. With retail shelf space at a premium, it's increasingly important for companies to offer unique products that keep customers coming back for more.

That's why Nathaniel “Nat” Pennington started Humboldt Seed Company (HSC) in 2001. Reputed today as a world-class hub for rare cannabis genetics, the company's deep roots stretch back to the dawn of California's Prop. 215.

From its origins breeding cannabis for medical marijuana patients, HSC would eventually evolve to embrace the state's recreational industry in 2018. But these days, the company's award-winning exotic strains and fresh

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