Who does design royalty turn to when in need of an identity upgrade or a new typeface for a website? Eric Hoffman, founder of Hoffman Creative, is the behind-the-scenes maestro composing image overhauls for some of the biggest names in the industry. Pamela Shamshiri, for whom he has designed a new website and a book that will be published by Rizzoli this September, calls him ‘a design healer, because you feel heard and seen in a way that elevates
IMAGE MAKER
Jul 06, 2023
3 minutes
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