While it may not be RIP for ethnic just yet, it’s definitely curtains for its rip roaring days. Finally, rather than romanticising Indian craft as a static emblem of tradition, they are being adapted, rethought and remade for the modern home. It took architect Rooshad Shroff’s team 15,556 man-hours to create one of his first craft-inspired collections. Picture embroidery on wood with zardozi and French knots or intricately carved, hollowed out marble bulbs. Shroff is not alone. Jesmina Zeliang, founder of Heirloom Naga has reshaped the Naga textile industry. Take for instance, their bold geometric and lozenge shaped motif cushions, typical of the various Naga tribes, woven using the age-old loin loom technique that would be at home in Nagaland justmodern household is another case in point.
