A unique three-way research collaboration between Henley Business School Africa, the University of Pretoria’s Gordon Institute of Business Science (GIBS) and Stellenbosch University recently published new research that cautioned South Africa’s fresh fruit farming industry is facing a perfect storm of challenges that may require a more strategic relationship-driven approach to secure its economic viability.
The industry, which is the biggest contributor to the agriculture export sector by value, has achieved remarkable success. The largest exporter of fresh fruit in the Southern Hemisphere, the industry generates more than