Shein invited influencers on an all-expenses-paid trip. Here's why people are livid
After a recent trip to some of the company's facilities in Guangzhou, China, young tastemakers fawned over happy employees and sweat-free working conditions. Now the influencers are facing a backlash.
Shein, the Chinese fast-fashion behemoth, knows its customer base — Gen Zers who buy their clothes through TikTok ads and other social media platforms. So it makes sense that in an effort to rehabilitate its public image ahead of a possible initial public offering in the U.S., the company, now based in Singapore, turned to a group of social media influencers.
This month, Shein (pronounced SHE-in) flew a group of young and diverse tastemakers on an all-expenses-paid trip to Guangzhou, in southeast China, to tour some of its manufacturing facilities. The goal: show
