Cosmo: What are the steps that Aveda has taken to be a more mindful brand?
Christine Hall: “Aveda was founded over 40 years ago and we have a deep history of sustainability and mindfulness. From clean ingredients to responsible manufacturing and thoughtful packaging, the brand is a pioneer in the sustainability space and continues to set new standards in beauty today. We often refer to Aveda as a ‘no-compromise’ brand—meaning today you can find products that are high-performance, plant-powered, vegan and cruelty-free, all rooted in a mission of environmental care and responsibility.
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