In preparation for the global outdoor gear and clothing brand’s release of a new line of clothing that features SUN-Stopper technology, Kathmandu came to creative agency partner Special to make its dream a reality.
Wanting to change perceptions of the brand from being a brand known for its winter clothing, to a brand that has versatile options for summer too, David and the team at Special NZ set out to bring the retailer’s slogan ‘We’re Out There’ to life.
“I have been doing this for a while now, but I still get excited about that new brief,” he says. “What can I do with it, where is it going to lead?”
His creative process at the
