NZ Marketing

MEDIA MOVER: DUNCAN GARNER

“I know how to work hard. I’ve found the energy again. I’m excited by this. You can probably hear that in my voice?”

It begins with betrayal. It was just over a month ago when Duncan Garner found out he’d lost his job in the worst way possible. He was hosting his high-profile radio show Duncan Garner Today on Today FM, Mediaworks’ underdog talkback radio station, when the plug was literally pulled. Not just on Garner’s job, but on the whole station.

Today FM had been the underdog from the start. It’d been tasked with the Herculean feat of toppling rival Newstalk ZB from its top-dog position on the radio charts. It was a huge ask but one Today FM was valiantly attempting, making news as often as breaking it. In this long-term mission, the team had the full support of the board. Until they didn’t.

“This is betrayal,” Duncan famously told listeners when the final word finally arrived. Breakfast host Tova O’Brien, who’d been riding the rollercoaster of uncertainty about the station’s future all morning was equally as succinct on the situation but not nearly as tactful.

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