In her home country Brazil, Gloria Groove is a bonafide superstar. It’s easy to see why: a huge personality and an even bigger voice has propelled her to pop culture phenomenon status.
Following the launch of her musical career with 2016’s Dona, in addition to her first-ever music video for Império, Gloria Groove became an instant hit with LGBTQ+ audiences in Brazil. She received praise, in particular, for her innovative music videos which introduced Daniel Garcia, aka Gloria out of drag. Since then, her career has gone from strength-to-strength. Bumbum de ouro - her ode to Brazilian booty - was one of her home country’s biggest hits in 2018; catapulting her to enormous success in the music, television and fashion landscape.
In 2020, she and fellow Brazilian superstar Pabllo Vittar memorably became the first drag queens to cover Vogue Brasil and, in the same year, Gloria hosted (and judged) the Netflix series A Queen is Born. Last year, her album Lady Leste debuted at the top of Spotify’s Global Chart while all the songs appeared in the Brazilian Top 100. It confirmed Gloria’s status as a renowned, chart-topping act whose success wasn’t solely limited to the LGBTQ+ community. One of the highlights of the album was A Queda [The Fall, in English], which showcased Gloria’s talent as a songwriter and racked up a staggering 173 million views on YouTube.
It was only a matter of time before Gloria made her bid for global domination. “I've spent my whole life studying the international music scene,” she tells GAY TIMES, which marks her first ever UK cover story. It follows her UK festival debut at Mighty Hoopla and a headline show
