Here's the deal with King Gizzard & The Lizard Wizard
How did an Australian band with no hits, modest media coverage and a ridiculous name find a massive audience? The group's metal-forward new album is a perfect example of how it weaponizes niche.
Among the surest ways to feel out of the loop right now is to look at concert listings and notice that artists you've never heard — or even heard of — are somehow big enough to play very large venues. These days, it's a revelation that can strike without warning, no matter who you are or how closely you keep up with music. The streaming ecosystem has created the ideal conditions for lucky niche
